As NYFW hiTechMODA officially kicked off, the internet and social media became jam-packed with photos and videos of the designers' collections. On February 10, crowds gathered around Gotham Hall as early as 7 AM. Despite the freezing weather, hundreds arrived at the venue driven by their passion for fashion shows showcased by pioneering production company hiTechMODA.
hiTechMODA, as a production company, stood by its promise to revive fashion with continuing opportunities for both emerging and established brands, with rapid sellouts for 11 shows over the two-day event. This season, hiTechMODA immersed the audience in the grandeur of Gotham Hall, with the looks from 34 designers showcased by over 1000 models peppered with entertainment throughout the event.
Alonso Maximo Couture
Alonso Maximo is a designer from Mexico. His achievements include designing dresses for Miss Universe, specifically Nicaragua and Guatemala. His exquisite designs, composed of trending elements such as floral silhouettes and bold colors, have genuinely elevated him into a rising star in the industry.
Archie Brown Designs
Archie Brown's Transformation Dresses collection is the last show you would want to miss. The best part of this collection is the transformation of the dresses as the model fold the bodice down to the waist to disclose new garment inside the dress. For example, the sheer floral dresses had two levels of the skirt that, when pulled down, the outer layer transformed from an A-line midi dress to a gorgeous mermaid dress. Archie Brown's collection manifested limitless creativity in the form of fashion.
Marc Defang Couture
New York-based Marc Defang Couture, a brand whose runways are always a sellout, again epitomized what true fashion should look like in his highly delicate and trendsetting couture collection. His designs for dresses left the crowd in awe with the unique floral embroideries and organza.
Madame VIP Plus Boutique
Madame VIP Plus Boutique was founded by designer Migna Vargas, who is known for wedding gowns and dresses with minimalist designs but flattering silhouettes. Vargas showcased several bold-colored suits and dresses in her Tropical Island collection and incorporated the mass trend Barbiecore.
Sonal Couture
On top of the delicate patterns and sequine, Sonal Couture elevated their dresses by taking advantage of trendy Barbiecore pink in the designs.
NanaLola Couture
Beautiful attire for a beautiful day. From the gorgeous blues to the lush pinks, the dreamy buttery creams and the muted whites, whether you're in the wedding party or a guest to the beautiful event, find your style for the day or for a lifetime.
ZUZ
Collection: Birds of Paradise- a collection for the daring at heart. In addition to the hand painted silk collection, ZUZ added ready-to-wear designs that are full of color, texture and sparkle to brighten your energy day or night.
Taj Cottage. The award-winning designer Rachna Chandra founded Taj Cottage in Farmington Hills, Michigan. The brand has established its name in the industry due to its aesthetic combination of traditional Indian bridal designs with contemporary elements.
VanderRose
VanderRose's new collection Goddess Collection: Persephone by Sarah Navarre, includes gowns in colors of Spring and darker shades transitioning from deeper winter colors, especially in burgundy and violet that are similar to pomegranate seeds, a nod to the mythology of Persephone having eaten in the underworld. The designs embrace goddesses' power and strength but also pay homage to their individual stories and timeless beauty.
RasaNari, founded by Indian designer Radhika Khurana represents, as the name suggests, the essence of a woman. The designs incorporate exquisite and unique jewelry styled with curated fusion clothing.
Me By Lee
Collection: Blended is a collection celebrating rich cultures from around the world. Inspired by the designer's own multi-cultural heritage, and the desire to see traditional Afro-Asian patterns and prints in everyday and high fashion pieces.
Heritage India Fashions debuted its new collection Hint of Royalty. From men's dress jackets to the ethnic lehenga embellished in Swarovski crystals, exquisite sequins, embroidered fabrics in silvers and gold, and rich fall tones lit up the runway; Heritage India Fashions excelled in showing the world how royal traditional Indian fashion is.
WEBB by Derrick Webb’s Fall/Winter 2023/2024 Collection showcased trending designs in black, white and blue. A must for those seeking the latest in fashion.
Paaie is another Indian brand experienced in tailoring delicate traditional Indian garments. Each piece was decorated with premium fashion jewelry and silver accessories.
Alegre De Pilipinas
Modern Filipina Designs with 50% of Indigenous Fabric from the Philippines and 50% of usual Normal fabric with vibrant multi-color shades filled the runway for Alegre de Pilipinas. Despite their relatively recent debut in the fashion industry, their designs have been featured in several magazines and are adored by celebrities.
Randhawa Brands showcased heavy fancy party wear gowns, lehngas, and indo-western looks.
Be'l Bla'k Couture
Be'l Bla'k Couture is founded in Chicago by Dr. La'tifah Qawishabazz, who has taken part in four seasons of the biggest fashion weeks in the US. Her designs combine unusual sustainable fabrics with minimalist structures bringing nature to the forefront of fashion.
Belle Le Chic
Australian Boutique, Belle Le Chic featured stunning resort wear by Czarina and glamorous gowns from Ladivine.
Blaque Barbie Boutique
Blaque Barbie Boutique, founded by American designer Angel Fraiser debuted in NYFW with their collection Madness in Spring. The designs are ethereal, with floral patterns encompassing a story about transitioning from the harsh winter into beautiful spring flowers.
Carlos Benguigui
Carlos Benguigui is a designer brand that is professional at tailored menswear. The best of his Spring 24 collection showcased a maroon leather suit with punk elements on the lapels and pocket flaps that turned an old-fashioned blazer into a fashionable piece widely appealing to younger consumers.
Cody Chris Collection
Cody Chris Collection by Cody Matthieu epitomized what luxurious fashion should look like with the combination of minimalist structure and fancy sequin fabric in its designs.
HOUSE of MUSA
House of Musa showed collective fashion couture designed by featured DAVNOR, Philippines designers using banana fibers called Musa fabrics founded by Joy Soo and exclusively designed by Carl Andrada from Los Angeles, CA.
HOUSE of MUSA presents Jean Pioso
Jean Pioso Mariposa collection is a fun-filled corset-fashioned collection in sublimation fabric from her butterflies paintings accessorized with her Mahal Kita - I Love You handmade sublimation bags.
Layota's Family Shopping Therapy, Lorraine Ortiz
Layota's Family Shopping Therapy and Lorraine Ortiz's colorful collections each electrified the audience with bursts of color. Layota's Family Shopping Therapy collection Mood Ring aimed to convey how different colors create different moods and the beauty behind the meanings of each color. In contrast, Lorraine Ortiz's collection infused power and confidence through the colors of the garments in her collection Colourfete.
Norma Nazario, Fashion Designer
Norma Nazario is an haute couture designer who designs luxurious garments. Her recent gold and sheer silk organza collection, decorated with ornate accessories, brought flow and fun to fashion.
Tara Gems Galore Pristine Indo Western Collection showcased premium and gorgeous lehngas from their Heritage collection!
Steadfast Designs
A fresh take on medical scrubs that transforms into after-hours wear.
Mitch DeSunia
Ready-to wear trending designs from the visionary Mitch DeSunia.
More Upcoming Events
July 21, 2023 Orlando Swim Week, Season 3, Hilton Buena Vista Palace, Orlando
July 22 & 23, 2023 hiTechMODA Orlando, Season 3, Hilton Buena Vista Palace, Orlando
September 8-10, 2023 NYFW hiTechMODA Season 10, Gotham Hall, Manhattan, NYC
September 29 & 30, 2023 Paris Fashion Week, Season 2 SARL Salon Des Miroirs