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Ukraine's Flourishing Brand, "by Vel"

Updated: Dec 21, 2022

"by Vel" is a Ukrainian designer brand that designs clothing for children. Each collection outfit is made by hand because their designs are exclusive. All outfits in their collections are creative and unique and tell their own story.

Social Media

Instagram: @by_vel, @shop_byvel



About the Designer

Vel Yurchenko poses with one of her models
Vel Yurchenko poses with one of her models

Vel Yurchenko

Vel Yurchenko is 33 years old and the designer of "by Vel." She created "by Vel" four years ago. Before launching her brand, Vel created a designer brand called "Bijouterie". "Bijouterie" created unique dresses with stones and many other decorations.

Today, "by Vel" is well-known in Ukraine and other European areas.


Collection: "by Vel. for Madonna Akhtar"

Vel describes her new collection as a "new chapter in our history." 70% of these outfits were handmade with a unique signature style recognizable to the brand. The Victorian Era of Ukraine inspires this collection. Ruffles and lace were fabrics used in this collection because it was a popular design in the Victorian Era. Complex patterns, weaves, and embroideries originate from the history of Ukraine, which is shown on the models above and can be seen throughout the brand. This collection was also inspired by Madonna Akhtar, who became the "by Vel" girl in Fashion Week 23/24. Madonna Akhtar made history by entering a championship at age four as a competitor against adults. Vel says that Madonna's motivation to win "speaks sharply in our hearts."


About hiTechMODA

hiTechMODA is an award-winning fashion show producing a high-profile stage to maximize exposure for its sponsors, designers, stylists, and models. Our mission is to inspire, empower, discover and encourage fashion talent worldwide. hiTechMODA does this by providing a professional, affordable runway with high-quality production at a state-of-the-art venue.

2023 Events

NYFW hiTechMODA Season 9 - February 10 & 11, 2023 - Gotham Hall

Milan – February 24 & 25, 2023

Orlando Swim Week - Season 3 - July 21, 2023 - Hilton Orlando Buena Vista Palace

hiTechMODA Orlando - Season 3 - July 22 - 23, 2023 - Hilton Orlando Buena Vista Palace

NYFW hiTechMODA Season 10 - September 8-10, 2023 - Gotham Hall

Paris – September 29 & October 30, 2023

Casting for designers and models for all upcoming shows at under the APPLY menu or email




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Social Media @hiTechMODA

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